Articles
Deep dives into server-side tracking, privacy-first analytics, identity resolution, and building measurement infrastructure that actually works.
July 30, 2026 Privacy & Compliance
What Is Global Privacy Control (GPC)?
A one-line browser signal that carries the force of law in 12 US states, and is now being built into Chrome itself. Here's what it means for your site.
July 21, 2026 Privacy & Compliance
If a Visitor Says "Don't Sell My Data," Can I Still Track Them?
US websites offer two privacy controls that look interchangeable: the cookie banner and the "Do Not Sell" link. Does using one force you to honor the other?